- in Pop/Urban
Founded in 1992 at ages eleven, nine and six, brothers Isaac, Taylor and Zac spent their first five years building a fanbase as an independent band in Tulsa, OK, performing both classic rock ‘n’ roll and soul music and their own original material, to form their own unique blend of harmony-driven, soulful pop-rock. This unlikely focus was forged by an early introduction to music from the 1950’s and early 60’s, with the young brothers citing influences from Aretha Franklin to Otis Redding, The Beatles, Elvis, Little Richard, and Chuck Berry. These influences formed the bedrock of their musical inspiration, helping to forge their signature sound which incorporated strong melodies and song craft, as well as reverence for their musical forefathers.
After five years and two independent albums, HANSON released their major label debut in 1997, and saw a meteoric rise with the international smash single “Mmmbop” from the album "Middle Of Nowhere," which garnered multiple Grammy nominations and five consecutive top 40 singles, including “Where’s The Love,” “I Will Come To You,” and “Weird.” Continuing the momentum with their critically acclaimed sophomore release "This Time Around," more hit singles and extensive touring deepened the band’s connection with their fans and helped to cement their place as one of the world’s leading artists.